Staffordshire Tourism Awards 2014

Staffordshire’s best tourism businesses are being given the chance to win one of fifteen coveted trophies with the launch of this year’s Enjoy Staffordshire Tourism Awards.  The awards recognise the best tourism businesses across individual categories and culminate in an exclusive ceremony to be hosted in October.

The fifteen award categories range from ‘Tourism Experience of the Year’ to ‘Bed & Breakfast of the Year’. Judges of the 2014 awards will be looking for tourism providers who offer the highest standards of welcome, quality of service and customer care.

Following on from the success of last year, Destination Staffordshire are awarding special commendations focused on the valuable contribution Staffordshire restaurateurs and retailers make in supporting the tourism offer.

The Enjoy Staffordshire Tourism Awards are free to enter and are open to any tourism business located within the county. Winners from this year’s awards will be automatically entered into the national Visit England Awards for Excellence 2015. Last year Staffordshire toasted three of its tourism awards winners who were shortlisted by Visit England.

For business looking to enter please visit

All completed submissions received by 5pm on 30th September 2014 will be eligible for consideration.


Town Crier World Tournament

Fradley  2013 008Lichfield’s Town Crier Ken Knowles has been invited to compete in the World Town Criers Invitational Tournament  held in Chester this August.
Ten countries will be represented at the competition sponsored by the Chester Hotels Association.

There will be three rounds of cries, the first is the ’hometown cry’ that gives each crier an opportunity to extol the virtues of their home town
and Ken will be showing off all that Lichfield has to offer!
Round two is sponsored by a legal firm so the cry is ‘Law and Order’. Ken’s cry will be based on fact and will tell of the Lichfield Cells and the punishments thereof.

Round three is sponsored by LandRover and the cry is ‘What I would like to do with my Land Rover….’

The LDTA membership wish Ken the very best of luck flying the flag for Lichfield this summer.

No Comments

Successful pilot programme helps unemployed into work

Goldstandard Security

Young people get into work at Drayton Manor

A joint initiative between Drayton Manor Theme Park, Department of Work and Pensions (DWP) and Tamworth-based Gold Standard Security has helped 18 young people into work.

The pilot programme, which took place at the theme park, saw the group of 18-23 year olds, some of whom were long term unemployed, receive a wide range of training, including first aid and conflict management, physical interaction and customer service skills to enable them to apply for the Security Industry Authority (SIA) licence for door supervision.

The six-week project was such a success that 14 have now been retained by Gold Standard Security, with 3 being offered a year-long apprenticeship and the remaining 11 due to work for the company at future festivals and events. 4 members of the group are currently working at Drayton Manor Theme Park as part of the security team for their 2014 season. Gold Standard Security will be one of the security companies working at this year’s Commonwealth Games in Glasgow.

Sarah Collins, Drayton Manor Theme Park’s HR General Manager, said: “Drayton Manor Theme Park is one of the region’s largest employers and we have a proud reputation of supporting the local economy through job creation.

“Unfortunately, youth unemployment remains a concern for the UK, but programmes like this can offer young people the necessary skills and training, which will allow them to find work. This programme may only be a small step but it’s certainly one in the right direction of reducing youth unemployment, and we’re deeply proud of its success.”

James Brown from Gold Standard Security, which is an SIA approved contractor, said: “We are pleased to associate with Drayton Manor Theme Park and have successfully recruited and trained a large number of local young people. This has given them inspiration and boosted their confidence as well as developing key skills to enable them to secure positions within the security industry.”

Earlier this year, Drayton Manor Theme Park announced that it had successfully hired more than 200 new employees for its 2014 season after improving its recruitment process.

The park’s 2014 main season runs until Sunday 2nd November. The Fireworks Spectacular weekend is 1st and 2nd November. Please note, Drayton Manor will be closed to the general public on Sunday 14th September.


To book tickets, or for more information about the park, visit or call 0844 472 1960. Reduced prices are available for tickets bought in advance. For regular updates and news about Drayton Manor Theme Park join us on Twitter and Facebook

Comments Off

Networking news from Rachel

horse racingLDTA members were expecting something a little different when we visited The National Paintball Fields and Laser Games and we were certainly not disappointed. The recent networking meeting held on Friday 23rd May at Bassetts Pole, was a real eye opener and so much fun. Kerry and Peter from the centre made everyone very welcome and showed real passion and enthusiasm for the job they do. LDTA partners met in the car park and as we entered the site it was like stepping on to a film set, a large fire was burning, music blaring and an animated group of people were assembled, dressed in camouflage gear ready to do battle in the woods!
Kerry gave an extremely interesting and informative talk about the organisation and what it has to offer. NPF has been in operation since the 1980’s and was established by 3 brothers and a cousin after a trip to the USA.  The family found a gap in the market and the sport has now gone from strength to strength in the UK. The game is regularly played at a sporting level with organized competitions involving major tournaments, professional teams, and players.
Ken on quadAs the venue is located in beautiful woodland, paintballing takes on themed scenarios in movie set battle zones with an extensive choice of settings. To add to the experience there is a vast collection of military vehicles including a helicopter. Your imagination can run wild; you could be anyone or be anywhere in the world from the jungle to the Wild West with the added bonus of shooting the enemy and getting rid of any antagonism! Peter patiently explained about the different types of guns and the pros and cons of each, I never realised there would be such an assortment of weapons, we were able to hold the guns to give us an idea of the size and how heavy each would be. All the paintballs are non-toxic and biodegradable so not to harm the environment.
Group pictureIf paintballing doesn’t appeal then non-contact lazer combat could be more suitable, all the fun but without the bruises! This is suitable for children from the age of 6 and there is no upper age limit.  The majority of all LDTA partners had a go on the quad bikes although challenging and fun this is an activity which only you are in control of and before setting off through woodland at a steady pace a full safety and training session is undertaken. What better way to enjoy the beautiful surroundings and watch the abundance of wildlife.  For peace of mind and for the less confident riders, an instructor will stay with the group.
Ladies with gunsAlways ready to diversify and meet a changing market this has enabled Bassetts Pole to keep one step ahead of their competitors. A negative was turned into a positive when the inflatable equipment was stolen in September; instead of becoming despondent the team took the opportunity to re-evaluate and replace stock with items that experience had shown was more suitable for the public’s requirements.
Although there was absolutely no pressure to try any of the activities, for many of us the temptation was just too strong. We attempted the wobbly sausage and failed as a group dismally, pony space hopper racing didn’t prove any better, the quad bike was a big hit with many members, while a select few tried the 40 metre inflatable assault course and a couple of us tried the Rocca Rolla, where a combination of fitness and balance was needed. The sensible ones enjoyed the lovely cakes, hot and cold drinks and networked, while laughing at the crazy goings on! (See photographs attached). We all agreed that there really is something to suit any age or ability and this is a place that is a real asset in terms of boosting local tourism.
Please do have a look at the website or give the team a call on 0121 323 1000 for more information as I have only mentioned a small selection of pursuits.

Thank you once again to FM & J Wait for supplying the transport and to Paul for not only driving safely but also taking part in all the activities on offer.

The next LDTA networking meeting will take place on:

Friday 8th August 2014 @ 2pm
Elford Hall Garden, Elford, Tamworth B79 9DA

Comments Off

Lichfield Festival 4 – 13 July


Lichfield FestivaLF2014_guide_imagel brings the best national and international artists and performers to the West Midlands each year for a summer celebration of classical music, dance, drama, film, jazz, literature, poetry, visual arts and world music. Visit the website for the full programme



Comments Off

Announcing the second annual Burton Jazz Festival 18th & 19th July 2014

Announcing the second annual Burton Jazz Festival 18th & 19th July 2014
Following the success of the inaugural Festival in 2013 , The National Brewery Centre is pleased to announce the launch of the second Burton Jazz Festival to be held on Friday 18th and Saturday  19th July.
The headline acts for this year’s Festival will be Claire Martin opening the Festival on the Friday evening and Gypsy Fire closing the event on Saturday night
Ten bands have already been booked for the event including:-
Casey Greene Latin Four, Burton Youth Jazz Orchestra, Organik Trio with Stuart MacDonald, Ollie Howell Quintet, Zoe Gilby Trio, Art Themen Quartet and The Paul Mathews Trio.
 The bands will be performing in three venues within The National Brewery Centre including its 250 seat capacity permanent marquee, Worthington Suite and The Brewery Tap Bar & Restaurant. With a late night jazz jam on both days – there will more than enough jazz to satisfy even the most committed fans.
 This year we have also invited some youth jazz bands from the local area to come and play and will be organising a Festival fringe running from Tuesday 15th to Thursday 17th – with more bands playing in a number of pubs around Burton.
Claire Martin  is recognised as the First Lady of British Jazz, having won Best Vocalist at the British Jazz Awards on six separate occasions and was awarded an O.B.E. in 2011.
Gypsy Fire’s explosive energy and talent has created a dynamic quartet that is unrivalled. Individually they are acclaimed soloists, together they are simply breath taking.
 As last year, this event is being staged in association with Paul Jefferies  who is a well-known jazz musician himself and has a wealth of experience in the organisation of major Jazz events including a five year association with The Oxford Jazz Festival.
Ticket prices will be:-
• Friday Evening Claire Martin £18
• Saturday Evening Gypsy Fire £15
• Saturday Day Roamer £14 adult or £7 child
• Saturday Day and evening roamer £25
A 10% ‘Early Bird’ discount will apply to these prices for bookings made before the end of June 2013.
Mike Stickland, CEO of Planning Solutions Ltd who manage The National Brewery Centre, says:-
 ‘The National Brewery Centre is an ideal venue for this Festival.  Apart from great venues the Centre offers a safe family environment, superb catering at The Brewery Tap Bar & Restaurant – and the opportunity to also tour the museum if customers would like to do so.’
For more information please see and 

Comments Off

Fortescues Opens in Dam Street on the 10th May

We are pleased to announce that Fortescues – Ladies Clothing & Lifestyle Emporium will be opening its doors for the first time on Saturday 10th May.

Fortescues mission is to bring back a traditional shopping experience to the city of Lichfield and hope to stand out from the crowd by showing a strong identity and theme throughout.

A Georgian style shop fit is the showcase and characterful setting for independent and unique clothing. We want it to evoke tradition, class and quality. Clothing collections have been thoughtfully selected to suit every occasion and personal tastes. To compliment the fashions there will be a chic assortment of interior pieces including, decorative French mirrors, Italian style Chandeliers and many items of objet d’art.

Fortescues is a family business that hopes all customers will feel the enchantment of our Georgian themed Emporium with its original features and character, a far cry away from the usual high street convenience stores.

Visit the website for more information

Comments Off

Colton House is a finalist in the 2014 Visit England Awards for Excellence

002Colton House has been named as a finalist in the Sustainable Tourism Award Category of the prestigious VisitEngland Awards for Excellence 2014.

As a finalist Colton House now goes forward to the glittering Awards Ceremony which is being held on Monday 12 May 2014 at Cheltenham Racecourse, Cheltenham, Gloucestershire.

 The VisitEngland Awards attracted 368 applications for the 2014 Awards – an increase of 15% on 2013.

Colton House will have to wait until the Awards Ceremony to find out which award they will receive.  All finalists are guaranteed to receive either a Gold, Silver, Bronze or Highly Commended Award.

 James Berresford, Chief Executive of VisitEngland said:

“I would like to congratulate all those nominated as finalists for this year’s VisitEngland Awards for Excellence.  We receive hundreds of applications each year of an extremely high standard, so it is a tremendous achievement for Colton House to become a finalist and to represent the top five in their category in England.  I wish all the finalists the very best of luck for the Awards Ceremony in May”.

 Speaking on behalf of Colton House Ron Lawrence said

I am delighted that the way we live our lives, run our business, work with the community, use local businesses and push the boundaries of sustainability, has been recognised by Visit England”.

Comments Off

LDTA discount for Lichfield Business Connect Show

Lichfield Business Connect Show will be held on 10th June in the special marquee at Lichfield Rugby Club.

The organisers of this event are kindly offering LDTA members a 15% discount on all stands booked by 30th April.
For more information please click on the link below and contact the organisers direct -

David Bassett 07956149221 or Barry Gwilt 01543 481055.

Click on the following link to view the promotional flyer Lichfield Business Connect Leaflet 2014

Comments Off

National Paintball Fields are our next networking hosts

001Our next LDTA networking event will take place on Friday 23rd May at 2pm at The National Paintball Fields & Laser Games, Trickley Coppice, London Road, Bassetts Pole, Nr Sutton Coldfield B75 5SA.
As well as paintballing this venue offers many other exciting and exhilarating activities and we are sure you will be amazed by what you will discover.
After a short presentation about some of the activities and services the team provide, we can take a look at the inflatable assault course, quad bikes and laser games. Gazebos are going to be erected in our honor and delicious refreshments served.
Activities are available at the centre from 6 years upwards and is great for family fun days and adult adrenaline days out. This will be the perfect occasion to support another of our LDTA partners and learn about something a little different in the area.
Transport will be provided for anyone not wishing to drive and this will leave Lichfield at 1:30pm.
For further information about the venue please visit or call 0121 232 1000.

We hope you can all make this date,  please let Rachael know no later than Friday 16th May to help with numbers for refreshments and also if you would like to travel on the mini bus


Comments Off

Older Entries »