Brochure Stock Replenishment

If you would like copies of the Visitor Guide 2016 or the NEW What’s On Autumn/Winter 2016-2017 brochures for your business or property then please let me know, we will be organising a local delivery drop in the next few weeks.

Whats on autumn winter 2014The Visitor Guides are in boxes of 60 copies and the Whats On’s are in boxes of 200. We will do a half box quantity of both brochures. If you would like deliveries of one, or both, of the brochures then please let me know:

The brochure(s) you would like

  • The number of boxes (or half-boxes) you’d like
  • The delivery address and any delivery restrictions (in terms of location or access day’s)

Please note that if you are a city centre business or shop please arrange to collect brochures directly from the Tourist Information Centre at St Mary’s in the Market Square as the delivery driver will not be able to park on city centre streets.

If you could let me have your brochure request by no later than: Monday 1st August we will then arrange delivery. n.b. If you would like an LDTA leaflet dispenser (or two) as well (and haven’t requested one yet) then please add that to your request as well.

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Bloomin’ Lichfield

Earlier this month, Lichfield District Tourism Association (LDTA) supplied four hanging baskets to Lichfield City Station as part of the Bloomin’ Lichfield project. Lichfield has entered the Heart of England iBloomin Lichfieldn Bloom competition many times in the past few years, and has won the silver gilt award several times. Hopefully it will be gold in 2016! The flowers in the baskets have only just been planted so are quite small but later in the summer they should be in full bloom!

In the photograph members of the executive committee of the association can be seen at the train station with the hanging baskets.

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Sculpture and art foundation cic

Son et lumiere 1Son et lumiere 2Lichfield Cathedral Artist in residence and Sculpture, Peter Walker, has been developing wide reaching audiences for Lichfield. Last week Oscar winning actor Eddie Redmayne worked with Peter to record a special screening which will be part of a unique art installation at Lichfield Cathedral this August 4/5/6 th. Fans as far as Italy, Brazil, America and Spain began to blog about Lichfield City because of this.

Alongside this a special tribute to the battle of the Somme in the form of a son et lumiere was projected on Saturday, beginning the Lichfield festival. Audience numbers reaching 4,000 people filled the close to see this one off moving tribute to the fallen soldiers.

Other news, the Sculpture and Art Foundation CIC are appearing at the Fuse Festival 8/9/10 th July and are collecting selfies for the #I am Lichfield project.

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Lichfield Arts



Lichfield is set to become alive with Blues and Jazz next week-end June 24th-26th when the festival returns to the city, after the successful  2015 launch.

Blues can enjoy some of the UK’s top performers with Matt Schofield opening the festival on Friday 24th Followed on Saturday 25th by good time blues from  Steve Ajao Blues giants and the explosive soulful blues of  Rebecca Downes. Sunday will see popular American delta  bluesman Kent Duchaine make a welcome return to Lichfield

Jazz fans will be able to enjoy top regional and UK based musicians . Tim Amann Xtet start the proceedings off on Friday 24th before the massive 19 piece Birmingham Jazz Orchestra kick off proceedings on Saturday 25th to be followed by the Swing of the Callum Roxburgh . Later in the day the star studded  Steve Waterman Quartet appear at Wade Street Church.

Sunday 26th will see a full day at the George Hotel with bass player opening proceedings followed by local trumpet star Nick Dewhurst and his fine quintet.

The festival closes with the Zappatistas , who comprise of seven of Britains finest jazz musicians . Jazz meets rock .Rock meets Jazz.

Besides all that there will be street performances and music at the Angel Inn and the Kings Head.

Festival organizer Brian Pretty said “ He was delighted to be able to bring such talented musicians to Lichfield particularly as two of the bands are fronted by local musicians Nick Dewhurst and Callum Roxburgh”

Tickets are selling very fast and can be booked online or ring the box office 01543-262223

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Chasewater Railway, in Burntwood recognised with the Queen’s Award for Voluntary

The volunteers of Chasewater Railway who work in the community operating a Heritage
Railway and Museum have been honoured with the Queen’s Award for Voluntary Service,
the highest award a voluntary group can receive in the UK.
Chasewater Railway operates throughout the year on a two mile standard gauge line
through a former colliery site which is now Chasewater Country Park. Our volunteers both
past and present who’s dedicated hard work, determination and tenacity allows the railway
to tell the story of our local industrial past. We have coal mining, power generation, brewery
and steel industries represented in our unique collection of steam and diesel locomotives,
wagons and associated machinery. Heritage carriages have been restored in period fashion
which facilitate train rides for the general public, schools, educational visits, community
groups and railway enthusiasts alike to enjoy. We encompass an Arts Council England
accredited museum, heritage centre, stations, workshop, running shed, signal boxes, narrow
gauge miner’s style railway, model railways both small and large scale, gift & model shops
and a traditional style tea room.
As well as operating, maintaining and preserving the railway for today’s and future
generations to enjoy, our volunteers stage regular events to engage with the whole
community. These include gala’s, Santa specials, Halloween trains, annual charities day,
teddy bear days, brewery locomotive and coal train days. Our volunteer base which currently
numbers around 70 people who come from a diverse range of backgrounds and abilities with
ages ranging from 14 years to 80+ years old. Our volunteers have job roles that include,
footplate crew, train crew, engineering, permanent way, signalling and telecommunications,
guest services, administration, buildings and grounds, training, education and hospitality.
They all give their valuable time freely working in all weathers and conditions but their
reward is to see our visitor’s happy faces and enjoyment making all their endeavours a most
rewarding experience.
Our chairman Mr Mark Sealey and Mrs Donna Sealey, Trustee for Health & Safety who was
the chairman at the time of our nomination, represented Chasewater Railway’s volunteers
when they attended a garden party at Buckingham Palace on Tuesday 24th May.
Chasewater Railway is one of 193 charities, social enterprises and voluntary groups to
receive the prestigious award this year. The number of awards given to groups this year is
slightly higher than last year, showing that the voluntary sector is thriving and full of
innovative ideas to tackle community challenges.
The Queen’s Award for Voluntary Service is the highest award given to local volunteer
groups across the UK to recognise outstanding work in their communities. The awards were
created in 2002 to celebrate the Queen’s Golden Jubilee and winners are announced each
year on 2 June – the anniversary of the Queen’s Coronation.
Award winners this year range from a War Memorial Community Trust, providing social
facilities for the benefit of the community in Clwyd, Wales, to a club enhancing the
community by developing individuals through athletics, in Ayrshire and Arran, Scotland.
Chasewater Railway will receive the award from the Lord Lieutenant of Staffordshire later
this summer.
The Queen’s Award for Voluntary Service Committee Chair, former broadcast
journalist Sir Martyn Lewis said:
“I warmly congratulate all of the inspirational voluntary groups who have been rewarded for
their community work with a Queen’s Award for Voluntary Service. The judging panel for this
year’s awards were struck by the quality and breadth of all the successful groups.
The thousands of volunteers who give up spare time to help others in their community and to
help solve problems demonstrate the very best of democracy in action.”
Minister for Civil Society, Rob Wilson, said:
“I would like to congratulate all groups who received this year’s Queen’s Award for Voluntary
Service, in recognition of their fantastic achievements. The huge amount of work and
commitment these organisations put into their local communities is surpassed only by the
passion and motivation of the individuals who volunteer. I hope these groups continue to
inspire others to get involved and make a positive impact so that we can continue to build a
more compassionate society.”
Chairman of Chasewater Railway, Mark Sealey, said:
“I am extremely proud and overjoyed that Chasewater Railway has won this prestigious
award. This award acknowledges all the hard work undertaken by our volunteers past,
present and future.”
Notes to editors
1. Lord Lieutenants are the monarch’s representatives in their lieutenancy. There are 98
Lord Lieutenants who cover all areas of the UK.
2. This year there were 193 winners of The Queen’s Award Voluntary Service from across
the UK. More information on the winners can be found at the London Gazette
3. Any group of two or more people that has participated in voluntary work for more than
three years can be nominated for the award. Full details on how to nominate are available at
4. Nominations for the 2017 awards close on 16 September 2016 and should be made
online via

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LDTA Visit to Wall

LDTA WallWall Village holds many surprises as LDTA members discovered on Thursday 19th May. Considering it is such a small area, it has a great deal to offer. We met in the Village Hall and were welcomed by John Crowe and Julie Moulds, who acted as our knowledgeable guides for the afternoon. Julie, explained that the Roman site is managed and maintained by English Heritage, and owned by the National Trust. In 2008 a dedicated group of volunteers formed The Friends of Letocetum, to facilitate the opening of the Museum.

A replica Roman Milestone commemorating the Queen’s Diamond Jubilee marked the beginning point of our tour. The landmark is located at the original junction of Watling Street and Ryknild Street and was the idea of The Milestone Society, a group who restore ancient finger posts and milestones. Opposite the monument stand a row of modern bungalows, nothing remarkable on the surface but underneath them Roman columns were found hiding buildings that were without doubt far grander. On the edge of this area human bones and pottery have been discovered pointing to evidence this may have been a cemetery.

Continuing the tour, we passed the library encased in a redundant red telephone box, this was bought from BT for £1 and contains books to borrow, donated by the residents of Wall. Like Roman soldiers, we valiantly marched on up the Butts up to the top of the hill where St John’s Church stands. The word ‘Butts’, usually refers to an area used for archery training, but this area in Wall refers to an ancient British track. Standing in the churchyard gave us a wonderful vantage point looking down on to the Roman site below.

A quick peep inside the church was all we had time for, but we did learn that St John’s was consecrated in 1843 and built by George Gilbert Scott who also designed the Albert Memorial in London for the bereaved Queen Victoria. Lichfield Cathedral was also restored by the architect in the Victorian era. Workmen digging close to the church unearthed a large earthenware statue probably dedicated to the goddess Minerva.  John, explained that there has almost certainly been a place of worship at this location for centuries and artefacts with Christian symbols have been found over the years. During the 1920’s a bronze bowl inscribed with a “Chio Rhio” Christian symbol was found at a site of a burial, proving that Christian worship was practised before the end of the Roman period.

We were amazed at the history contained within the village, a stone arch once spanned Watling Street alongside the Trooper Inn where a Roman Well was discovered. The locals from the village started to excavate the well but when WW2 broke out filled it back in. After the war the project was resumed and the custodian of the Roman site volunteered to be lowered down on a rope attached to a winch to the bottom of the well. No health and safety in those days! Unfortunately nothing of interest was found. Our walk revealed the strategies used to defend the area, ditches and long grass concealed wooden spikes or sharp metal that projected out of the soil, making it hard to see by incoming invaders. Over the years there have been many interesting finds including a hoard of coins and a window frame still complete with glass, the building of the M6 toll road has unearthed other significant objects.

The name Letocetum, means ‘grey wood’ and began life as a military staging post but soon developed in to a civil settlement offering a high standard of living. We were able to see remains of a ‘mansio’ for travellers and public baths, with its sequence of cold, warm and hot rooms here soldiers could find lodgings for the night and change their horses. The recently refurbished museum provides a fascinating insight into Roman life and displays many of the pieces found in the village. As a local history site this is an excellent venue for school parties and educational visits can be arranged. The outdoor site can be visited by the public at any time. The museum is open on the last Saturday and Sunday of the month and bank holiday Mondays between 11am and 4pm.

The website  provides more information about Letocetum and planning an educational visit.

The Roman God Apollo must have been watching over us, the weather was fine and warm during the tour but on arrival back at the village hall the heavens opened. LDTA members were greeted by a sumptuous feast. Fortunately for us not dormice cooked in honey and poppy seeds but a delicious English afternoon tea.  Volunteers Sheila, Jane and Jean had been busy since midday preparing a selection of sandwiches, home baked scones served with jam and cream, followed by cake and biscuits all accompanied by a good cup of tea. I’m sure the Romans would never have left Wall if they had tasted the refreshments! Each table had been adorned with a pretty vase of flowers making our food ever more pleasant.

Wall Village Hall is a practical community building and is suitable for a wide range of activities, from martial arts training to wedding receptions, hopefully not at the same time!  If you would like to hire this building more information can be found by visiting

Many thanks to John and Julie for making our LDTA networking meeting so enjoyable and to the ladies who provided and served the afternoon tea.

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Calling all event organisers – please submit your events for the next issue of What’s On (September 2016 – February 2017)

It’s that time of year again when we start to think about promoting your upcoming events – between September 2016 and February 2017.

As part of this, we will be collating events for the Autumn /Winter What’s on starting TODAY! The deadline for submission of events is Friday 10 June 2016, so please do submit them as soon as you can to secure your place in our next edition! Here’s how:

We have a new system for applying for your THREE FREE listings in the brochure – so now it’s even easier to submit your events!

  • Visit our website to add your event:
  • Complete the online form as normal.
  • If you would like your event to be included in the next brochure, please tick the What’s on box, headed Please tick if you would like your event to be considered for the next edition of What’s On
  • Provide a 30 word description in the What’s on description box – this is in addition to the main description (which will be published to our website and can contain more information) and will be the text that will appear in What’s On.
  • Please make sure you have permission to submit the data you send to us.
  • Click: Submit for approval
  • We will then pick up your listing contact you if* we plan to include it in the next issue of What’s On (see further details below). If your event is included, you will be sent a proof to approve.
  • If you have any photos you would like us to include in the What’s On guide, please email these separately to (please ensure they are approx. 5MB).

*Why would my event not be featured in What’s On?

  • Inclusion of your event in the next issue of What’s On will depend on whether it fits within the next version’s timeframe (the next edition will feature events from September 2016 to February 2017).
  • Special offers/retail sales will not be included.

What if I submit more than three events for What’s On?

  • If you wish to submit more than three events this is not a problem – we will however invoice £25 plus VAT for each additional listing.
  • You will be sent a proof to approve for each listing.

What if I have already added events to the Visit Lichfield website that I want featured in What’s On?

  • If you have already added an event to the Visit Lichfield site, and want it featured in What’s On, please email a 30 word description and copy and paste the event listing URL from the Visit Lichfield site into your email (e.g., so we can pick up the date, time and location details).
  • You will be sent a proof to approve.

What if I want to add an event to the Visit Lichfield website, but don’t want it to feature in What’s On?

  • If you have events for the Visit Lichfield site, but don’t want them to be included in the next What’s on Brochure, do not tick the What’s On box and omit the description in the What’s on box.

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The Queen’s 90th Birthday Celebrations, 21 April 2016

Queen90BirthdayThere is a long and unbroken tradition in our country of celebrating Royal jubilees, weddings, coronations and special birthdays with the lighting of beacons. The last major beacon celebration was on Her Majesty the Queen’s Diamond Jubilee on 4 June 2012.

There will be a further opportunity to celebrate on Thursday 21 April 2016, when beacons will be lit throughout the United Kingdom and further afield in celebration of Her Majesty The Queen’s 90th Birthday. Lichfield City Council will be hosting a free celebration, beginning with a Civic Parade from the Guildhall to Minster Pool at 6:30pm. School children will then read their own compositions – completed as part of a local competition – at Speakers Corner on Dam St from 7:00pm, followed by the dedication of a Tilia Europeae tree along Pool Walk and the lighting of a Beacon in the Memorial Gardens at 8:00pm with musical accompaniment. 

Refreshments will be available from Minster Hall café on Pool Walk, a project run by people with learning difficulties along with volunteers under the umbrella of Sherratts Wood Community Interest Company. The event will end at around 8:30pm.

The Mayor of Lichfield, Councillor Andrew Smith said “The City Council is honoured to join with hundreds of other councils and communities across the country in celebrating the Queen’s 90th Birthday. By highlighting the contributions of local schoolchildren and the work of staff and volunteers at Minster Hall café, our celebrations will emphasise the community spirit and future potential of our City”.

The public is welcome to attend from 6:45pm on 21 April, and schoolchildren’s compositions for the event will be on display in the main corridor of the Guildhall on St George’s Day (Saturday 23 April).

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Lichfield Blues and Jazz Festival

Lichfield ArtsI do hope you have had a good start to the spring season, all we need now is some warm weather!

The festival season will shortly be with us and I have attached details of the Lichfield Blues and Jazz Festival. This festival is taking place June 24- 26 and Fuse which is returning July 8 – 10. This community arts festival attracts over 10,000 visitors to the city. This is a FREE festival, which costs over £25,000 to run, if you feel you could help in anyway via sponsorship, donation or advertising please contact me on or 01543-264640. For further information visit

Lichfield Festival programme

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Lichfield and Tamworth Swap Shop

Mayor Maureen Gant, Cllr Norma Bacon, Ken Knowles and Sarah Glennie from Drayton ManorThis year’s annual Swap Shop organised by Visit Lichfield and Enjoy Tamworth was held at the Tower Suite, Drayton Manor Theme Park, on Friday 18 March. It was a great success with over 50 exhibitors taking stands and promoting their businesses, exchanging leaflets and networking with other local attractions and businesses.

The event was formally opened by Sarah Glennie from Drayton Manor, Councillor Norma Bacon, Chairman of Lichfield District Council and Councillor Maureen Gant, Mayor of Tamworth and was introduced by Lichfield’s town crier Ken Knowles.

The exhibitors included: Ashby Tourist Information, Bibbledy Bob – DJ & Children’s Entertainer, Broomey Croft Children’s Farm, Central SUP, Chasewater Railway, CIN Tamworth, Donative Holiday Cottages, Drayton Court Hotel, Drayton Manor Hotel, Elford Hall Garden Project, Enjoy Staffordshire, Erasmus Darwin House, Field Sport UK, Friends of Letocetum, FYI Families Ltd, Lichfield & Hatherton Canals Restoration Trust, Lichfield Cathedral, Lichfield Festival, Lichfield Green Badge Guides, Lichfield Mysteries Community Arts, Mercia Marina, Midland Wind and Water Mills Group, Museum of Cannock Chase – Inspiring Healthy Lifestyles, National Forest, National Forest Adventure Farm, Northern Warwickshire Tourism, NPF Bassetts Pole Paintball & Outdoor Activities, “Out There”, Rudyard Lake Steam Railway, Shakespeare in the Park, Sky Trail Adventure at Planters Garden Centre, SnowDome Ltd, St Mary’s in the Market Square, Staffordshire Libraries, Sustrans – INTO Tamworth, Swadlincote Tourist Information Centre, Tamworth Arts & Events, Tamworth TIC & Destination Tamworth, Civic Hall Bedworth, Claymills Pumping Engines Trust, National Brewery Centre, The Olive Tree, The Peapod Family with Lullabellas Cakes, Samuel Johnson Birthplace Museum, Tamworth and District Civic Society, Tamworth Guild of Town Guides, Touch FM and Warwickshire County Council Country Parks.

A productive morning was spent, and some were lucky enough to win tickets, overnight stays, and much more from a selection of prizes donated by attendees from the Civic Hall Bedworth, Lichfield Garrick Theatre, Tempest Ford, Visit Lichfield & Lichfield District Tourism Association and the Holiday Inn Express Lichfield.

Delegates enjoyed a tasty buffet lunch prior to attending an informative presentation from Graeme Whitehead of Enjoy Staffordshire followed by a digital marketing workshop run by Emily Whitehead.

Feedback from the event has been very positive and we look forward to coordinating a similar event for 2017

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