Coach Friendly Questionnaire

Dear group organisers,

Lichfield has been a Coach Friendly City since 2009 and we’d like your help to understand why you come to Lichfield, what you think we do well – and what we could improve on!

We’d love you to fill in our quick questionnaire before Friday 19 February and to say thanks, you’ll be entered into a prize draw to win a free 2016 Lichfield city tour for up to 24 people for a group, worth £72!

The questionnaire takes just five minutes to fill in (we’ve tested it!) and asks you to let us know about the services we provide to make groups and coaches feel welcome in our lovely cathedral city and district. We’ll use your replies to improve and enhance our offer to groups and coach companies to make your visit to Lichfield District even more enjoyable.

The questionnaire will be open until Friday 19 February and the prize winner will be drawn on Monday 22 February – so why not complete it today!

Click here to fill in the questionnaire. If you have any questions, or would like me to send you a paper copy, please email me at

Thanks very much for helping us with our questionnaire, we really appreciate it – and best of luck in the prize draw!

You can complete the questionnaire if you have been to Lichfield, if you have planned a visit or if you are planning to visit in the future – all replies are welcome! And, if you are planning on visiting Lichfield District soon and need any help with your plans, email

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Lichfield and Tamworth Tourism Swap Shop & Enjoy Staffordshire Roadshow

Book your place at this year’s Event!

You are invited to attend the Lichfield & Tamworth Tourism Swap Shop & Enjoy Staffordshire Roadshow. At the event you will have the opportunity to exhibit your business for FREE, swap literature with other regional venues, and network with other tourism related businesses.

This year, you are also invited to a complimentary lunch, hosted by Enjoy Staffordshire, at which you will find out about great Staffordshire-wide marketing opportunities as part of the 2016 Enjoy Staffordshire Tourism Roadshows. You’ll also have the chance to take part in a FREE digital marketing and social media workshop in the afternoon.

Event details

Where: Drayton Manor

When: 18 March 2016


9am – 12noon Swap shop

12noon – 1pm Lunch

1pm1.30 Enjoy Staffordshire

1.30 pm – 2 pm FREE social media workshop

For further information contact

If you have any questions, please email or call 01543 308216.

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Lichfield Real Ale Trail


The Lichfield Real Ale Trail leaflet is free to pick up from tourist information at St Mary’s in the Market Square (from January 2016) and guides walkers around historic and memorable pubs in the city – each sporting their own Real Ale brews for you to sample along the way! Download the trail now.

About the trail

Back in the 19th century Lichfield, like other market towns, had many pubs, better described as Ale Houses, to meet the needs of its population.

In 1834 Lichfield had an incredible 72 pubs, a ratio of one pub for every 69 people. By 1900  this had reduced to 52 pubs, a ratio of 1 to 163 every people. By 1936 this had further reduced to 46 pubs, a ratio of 1 to every 184 people. If this ratio had been maintained to today the current population of 30,000 plus would need a mind-blowing 450 pubs!

However, pubs are still at the heart of the community providing fellowship, enjoyment and a place of entertainment.

While pubs have changed over recent years,increasing in size with drinks and food on offer, there has also been an upsurge in the quality and variety of Real Ales to choose from. The ten pubs listed here are excellent examples of this but this is not a complete list. All are based in the City Centre which makes for easy access and enjoyability.

To follow the trail you can start at any point and take your time. You can always come back to our Georgian Cathedral City and savour the rest another day?

Why not leave the car at home? Lichfield has excellent rail and bus services.

Download the trail now, or pick up a copy from tourist information at St Mary’s in the Market Square.

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Fall in love in Lichfield – calling all events and special offer organisers

champ & straw

From a romantic Valentine’s tour, through to a weekend of romance at The George Hotel in Lichfield, our district is a great place to rekindle or fall in love! To celebrate Valentines Day, we’ve pulled together a Valentines events page which is packed full of great events taking place next month.

We’re still looking for more events/special offers to be listed, and if we get enough, we will be issuing an e-newsletter to our 3,000+ subscribers, so why not add on an event or special offer and promote your business for free!


Please add your event/special offer no later than Wednesday 3 February at 4pm. Any questions on how to add your event or special offer, please email

To view local Valentine’s events, visit our Valentines event page. Here’s just a selection of events other people have added as inspiration ….

Fantastic guided tour Let a Green Badge Guide take you on a walking tour with a difference – she can’t promise you Pemberley or Mr. Darcy but you will hear romantic tales from times gone by! Find out more.

Great special offer at Netherstowe House With plush interiors, glittering chandeliers, romantic candlelit restaurant and glamorous bar, a Valentine’s stay at Netherstowe House is sure to impress your sweetheart. View the offer in full.

Valentines event at Cathedral Lodge Cathedral Lodge Hotel invites you to a Valentines night to remember! Enjoy live music from TC & the Top Cats. Find out more.

Valentines dinner and overnight stays at The George Hotel Enjoy a 4-course romantic Valentine’s dinner in Darwin’s from £30, or why not extend your experience with a great overnight package! Find out more.

Buzzards Valley Valentine’s Night A delicious meal for two at Buzzards Valley Vineyard. Find out more.

You can also enjoy great music at the King’s Head on Saturday 13 February and a great aromatherapy massage for couples or singles, complete with Prosecco at Body Beautiful Spa on Dam Street in Lichfield City.

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NEW 2016 Lichfield Visitor Guide has arrived!

We’re delighted to have received our new visitor guide which is formally launched on 22 February at Erasmus Darwin House, when we will also celebrate our City’s Year of Lunarcy!

Whilst we know it’s not really supposed to be out yet, we are just so excited that we are sharing it with you now and you can pick up your advance copies from our tourist information centre, or ask us to send you one – just fill in our brochure request form (this will link you to our tourism website).

If you would like to flick through our new guide online, visit our flip guide.

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Improvement work on Lichfield city centre’s heritage paving set for new year start

Work to replace Lichfield city centre’s historic style paving is set to start in the new year.

In 2007 city centre streets were paved with heritage style stones as part of a major project. The paving scheme transformed the city centre and enhanced the streets’ historic features.

Over the last eight years, some of the stones have begun to breakdown and come loose. Now, through partnership work by Staffordshire County Council, Lichfield District Council, Lichfield City Council, a replacement programme will be carried out and start on January 18, subject to weather.

The roads that will be repaved include Conduit Street, the lower part of Market Street (alongside Market Square) and Breadmarket Street. While the replacement paving will not look identical to the existing stones, they will be the same blocks as used elsewhere in Lichfield, which have proved to be attractive and long lasting. The new stones are mechanically finished to create a distressed and aged feel, while being tougher and more durable.

The project is being joint funded by Lichfield District Council and Staffordshire County Council using funds that were set aside from the original project to maintain and upkeep the paving.

Staffordshire County Council’s Economy and Transport Leader, Mark Winnington, said: “Ensuring our town centres are attractive places to visit is an important part of their wider regeneration and make them more attractive places to invest. This work involves removing the existing stones and bedding layer and replacing them with a stronger material. We plan to close the roads in a set sequence, to allow the works to take place as safely and efficiently as possible. We know there will be some disruption to disabled drivers who pass through and park in the city centre, as well as to delivery drivers. We will be keeping the city centre open to delivery drivers by setting up a diversionary route to avoid any closed roads.”

The first phase, which will take approximately five, weeks will see Conduit Street closed and repaved in two separate sections. Traffic will be diverted from Tamworth Street along Bore Street and access to Breadmarket Street, Market Street and Dam Street will still be possible.

The second phase, which will take approximately five weeks, will see the lower part of Market Street (that boarders Market Square) closed. Traffic will be remain diverted along Bore Street and access to Breadmarket Street and Conduit Street will still be possible. Access to Dam Street will be possible down the newly repaved Conduit Street which will reopen before stage two begins.

The third phase, which will take approximately four weeks, will see Breadmarket Street closed. Traffic will remain diverted along Bore Street. However, access to Dam Street and Market Street will be possible via Conduit Street.

The pavements will remain open throughout the works so local businesses will operate as usual.

Councillor Ian Pritchard, Cabinet Member for Economic Growth, Development & Environment at Lichfield District Council, said: “It is disappointing that the original paving stones have not been of the quality we expected, but we’re pleased the works will be starting soon as it will improve the look and feel of the city centre.”

Christopher Moulton, Lichfield City Town Clerk, commented: “We have been replacing the paving stones on the Market Square in a phased approach and so the Market Square is not part of this project. This will mean that, unlike last time, the markets will not have to be relocated. This was one of the most tricky elements to manage, so any disruption should be reduced considerably.”

The 14-week project will cost £250,000.

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Happy Christmas & New Year from the Visit Lichfield team

Happy Christmas & New Year

Happy Christmas & New Year

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Welcome to Aileen Beesley, new Visit Lichfield tourism supervisor

Aileen Beesley

Aileen Beesley

Aileen Beesley will be joining the Visit Lichfield Team on 4 January 2016 to cover Emily Robinson’s maternity leave.

In her role, Aileen will be responsible for, the annual visitor guide as well as our popular What’s On events guide.

Aileen has a long track record in tourism, including over twelve year at the Bass Museum/Coors Visitor Centre in a variety of roles, including gift shop and reception manager, group visit and conference coordinator, and brewery and museum guide

Aileen also spent over five years at the National Memorial Arboretum coordinating and delivering events including high profile Royal Events such as Remembrance Sunday and Armistice Day, as well as the annual Ride to the Wall event involving over 8,000 motorbikes and 20,000 people.

Aileen said: ‘I can’t wait to welcome in 2016 with my new role, embracing the experiences and challenges it brings. I’m looking forward to meeting my colleagues and building working relationships with tourism partners across the district, and building new friendships along the way.’

Aileen can be contacted on: or 01543 308215


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Great Christmas LDTA get together

Thank you to everyone who came along to our LDTA Christmas Social last week.

The event was hosted in Cruck House in Lichfield and gave members a fantastic opportunity to see inside this timber framed building which is normally closed to the general public.

Those who attended enjoyed delicious catering provided by Comfortin’ Food, and transported to the venue by FM Waits – thank you to both teams for helping us to run such a great event!

People also festive enjoyed music from Geoff on his keyboard – it provided a fun and festive backdrop to the event and really boosted the atmosphere.

At the event our LDTA Chairman, Brian Pretty from Lichfield Arts, thanked everyone for their contribution to our district’s tourism, local jobs and the overall vibrancy of our local community.

On behalf of Visit Lichfield & the LDTA, we wish you all a relaxing, successful and enjoyable Christmas and New Year – and here’s to even more tourism in the district in 2016.

Cruck House decorations

Cruck House decorations










Cruck House Gathering -  December 2015

Cruck House Gathering – December 2015








Comfortin' Food festive cakes

Comfortin’ Food festive cakes

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Christmas Time in the City – Carols on Tuesday 8 December

The city of Lichfield is invited to get ready for Christmas and join us for our favourite Christmas carols on Tuesday 8 December at 6pm.

Round up your colleagues, families and friends, and come and enjoy some carols, rousing singing, wine and panettone in the heart of our wonderful city.

This event is sponsored by Keelys LLP Solicitors and free and open to everyone! A great chance to mingle with local businesses.

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