Lichfield Cathedral named as Tempest Ford Charity of the Year

Tempest Ford PartnershipLichfield Cathedral has been named as Charity of the Year for local dealership, Tempest Ford.
The team at Tempest Ford have offered their support for the East End Appeal, which is now in its final phase with just £60,000 left to raise. The appeal will see the re-installation of the Herkenrode Glass in spring 2015, a project costing an estimated £3.7million. The stone work restoration is now complete with the conservation of the 16th century windows from the Lady Chapel now well underway.
The glass originally came from the Abbey of Herkenrode, currently in Belgium, in 1801 having been purchased by Brooke Boothby during the Napoleonic Wars.
Mr Brian Carruthers, Managing Director at Tempest Ford, says: “We are delighted that Lichfield Cathedral will be our chosen charity for 2014. This amazing building is at the heart of our beautiful city and no-one who visits it can come away without being deeply impressed by its towering majesty, inner beauty and calm.
We are keen to help generate funds for the East End Appeal and for the ongoing maintenance of the Cathedral, and over the coming months will endeavour to support the Cathedral management team in any way that we can.”
The Very Rev’d Adrian Dorber, Dean of Lichfield, adds: “We are truly grateful to Brian Carruthers and the team at Tempest Ford. This is a partnership we hope will develop and grow as we move forward, and we look forward to working together in the coming months and years.”
Tempest Ford has decorated the most recent Ford Kuga (pictured) to represent the partnership between the two Lichfield organisations.



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What’s On Autumn and Winter 2014

Whats on autumn winter 2014What’s On Autumn and Winter is packed with events including halloween and fireworks, festive fun, carol services and concerts, Lichfield Christmas Festival and Christmas Lights Switch On, as well as ongoing events such as exhibitions and talks.

To join the mailing list email or pick a brochure up from the Tourist Information desk at St Mary’s in the Market Square, Lichfield (available mid August). You can also download the brochure from our website today, just go to

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Lichfield Cathedral appoints new Commercial Development Director

Lichfield Cathedral is delighted to announce the appointment of Mr Jason Dyer as the new Commercial Development Director.

Jason is currently the Development Director and most recently the acting CEO of Abbotsford, the home of Sir Walter Scott in Roxburghshire in the Scottish Borders. He joins the Cathedral with a great deal of experience having worked as Development Director for Bishop Grosseteste University College, Lincoln, and as Principal Fundraising Manager for national medical and environmental charities.

The duties for the new Director will include capital fundraising to finance the Cathedral’s ambitious £20m development plan, becoming the CEO of the Cathedral’s Enterprise Company and taking responsibility for increasing the Cathedral’s income from trading, visits and events and ensuring its network of strategic partnerships is enhanced and sustained.

Jason, who will join the Cathedral team on 29th September, said: “I am delighted to have been appointed. I have always had a deep love of and interest in Church and Cathedral spaces and it has been a great ambition of mine, as a person of faith and with strong historical interests, to come and work in a Cathedral. I’m very much looking forward to moving to the City of Lichfield and facing the challenges of the role.”

The Dean of Lichfield, the very Rev’d Adrian Dorber commented: “Everyone who met Jason during the selection process was impressed with his record of achievement, his proven skill and professionalism, his warmth, friendliness and approachability. He combines great financial and commercial acumen with clear-sightedness about the Cathedral’s mission and potential. We have every confidence in his ability and we look forward to welcoming him as a key player in the staff team.”

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Beacon Park is named one of the best in Britain

Law's Fountain in Beacon ParkKeep Britain Tidy announces a record-breaking number of award-winning parks and green spaces for 2014.
Beacon Park in Lichfield is one of the very best in the UK – and that’s official. The park is among a record-breaking 1,476 parks and green spaces that will today (28 July 2014) receive a prestigious Green Flag Award.
The award, handed out by environmental charity Keep Britain Tidy, recognises and rewards the best parks and green spaces across the country. A Green Flag flying overhead is a sign to the public that the space boasts the highest possible standards, is beautifully maintained and has excellent facilities.
Beacon Park is set in more than 70 acres of beautiful gardens and open space. On top of historical statues and monuments, it features a large play area, a boating pool, a golf course, football pitches, tennis courts, bowling greens, a community garden, woodland, eateries and a programme of seasonal events and activities.
Councillor Andy Smith, Lichfield District Council’s Cabinet Member for Leisure & Parks, said: “It’s a fantastic achievement to achieve a Green Flag Award for the fourth year running. This award recognises and highlights that people across Lichfield District are benefitting from a green space of the very highest quality.
“The judges told us how impressed they were with our involvement with the Friends of Lichfield Historic Parks, the creation of the remembrance poppy field, and how we work with the police.”
Keep Britain Tidy’s Green Flag Award scheme manager, Paul Todd, said: “We are delighted to announce yet another record-breaking year for Green Flag Award parks and green spaces.
“A Green Flag Award provides national recognition for all the parks managers, staff and volunteers who, through their dedication and hard work, have helped to create these fantastic places for everyone to enjoy.
“Quality green spaces are a vital resource for communities and that is why it is so significant that we have given out more awards than ever before.”

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Great Britain Day Visitors – Latest research

logo-brightVisit England  have recently published a new report, “The Great Britain Day Visitor.”
This is the 2013 annual report of the GB Day Visit Survey, the official statistic which measures this sector of the market, jointly sponsored by VisitEngland, VisitScotland and Visit Wales.
This latest report brings together a wealth of market facts, figures and trends.
In 2013, British residents took a total of 1,370 million day visits in England, spending on average just under £34 per visit, and generating £46 billion in total expenditure.
Both spending and trip volume levels declined in 2013 after a strong 2012 performance, though still remained higher than in 2011, the survey’s baseline year. 
Download a copy of the report here

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Launch of Drayton Manor Events website

Drayton Manor Theme Park and Hotel has unveiled a brand new website dedicated to showcasing its outstanding conference and events facilities.
The new Drayton Manor Events website,, provides a definitive guide to the facilities available throughout the Drayton Manor site, including executive boardrooms, the 4D cinema and a variety of suites. Whilst the previous websites focused on the leisure opportunities at both the theme park and hotel, the new site is solely focused on promoting it as a destination for corporate events.
The events website is designed to be more modern and user friendly, and is accessible across a range of platforms to meet the growing tendency to browse using devices such as mobile phones and tablets. Future plans for the site include the option to view a virtual tour of the facilities, to further aid with the booking process.
Melissa Topley, Events Manager at Drayton Manor Theme Park and Hotel said: “The new website is a fantastic marketing tool for promoting our conference and event facilities. We wanted to create a modern, concise and easy to use interface that allows prospective visitors to explore what we have on offer for corporate businesses, as a separate entity to the leisure facilities that are so widely recognised.”
Colin Bryan, CEO and Group Managing Director of Drayton Manor Theme Park added: “We have been catering for conferences and events for a number of years now and the new website serves to promote these facilities even further. It’s an exciting addition to the existing websites and ensures that we are competitive in the corporate events market.”
For more information or to book a conference or event, please visit or call 01827 285551.

For regular news and updates, follow us on Facebook and Twitter or

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Staffordshire Tourism Awards 2014

Staffordshire’s best tourism businesses are being given the chance to win one of fifteen coveted trophies with the launch of this year’s Enjoy Staffordshire Tourism Awards.  The awards recognise the best tourism businesses across individual categories and culminate in an exclusive ceremony to be hosted in October.

The fifteen award categories range from ‘Tourism Experience of the Year’ to ‘Bed & Breakfast of the Year’. Judges of the 2014 awards will be looking for tourism providers who offer the highest standards of welcome, quality of service and customer care.

Following on from the success of last year, Destination Staffordshire are awarding special commendations focused on the valuable contribution Staffordshire restaurateurs and retailers make in supporting the tourism offer.

The Enjoy Staffordshire Tourism Awards are free to enter and are open to any tourism business located within the county. Winners from this year’s awards will be automatically entered into the national Visit England Awards for Excellence 2015. Last year Staffordshire toasted three of its tourism awards winners who were shortlisted by Visit England.

For business looking to enter please visit

All completed submissions received by 5pm on 30th September 2014 will be eligible for consideration.


Town Crier World Tournament

Fradley  2013 008Lichfield’s Town Crier Ken Knowles has been invited to compete in the World Town Criers Invitational Tournament  held in Chester this August.
Ten countries will be represented at the competition sponsored by the Chester Hotels Association.

There will be three rounds of cries, the first is the ’hometown cry’ that gives each crier an opportunity to extol the virtues of their home town
and Ken will be showing off all that Lichfield has to offer!
Round two is sponsored by a legal firm so the cry is ‘Law and Order’. Ken’s cry will be based on fact and will tell of the Lichfield Cells and the punishments thereof.

Round three is sponsored by LandRover and the cry is ‘What I would like to do with my Land Rover….’

The LDTA membership wish Ken the very best of luck flying the flag for Lichfield this summer.

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Successful pilot programme helps unemployed into work

Goldstandard Security

Young people get into work at Drayton Manor

A joint initiative between Drayton Manor Theme Park, Department of Work and Pensions (DWP) and Tamworth-based Gold Standard Security has helped 18 young people into work.

The pilot programme, which took place at the theme park, saw the group of 18-23 year olds, some of whom were long term unemployed, receive a wide range of training, including first aid and conflict management, physical interaction and customer service skills to enable them to apply for the Security Industry Authority (SIA) licence for door supervision.

The six-week project was such a success that 14 have now been retained by Gold Standard Security, with 3 being offered a year-long apprenticeship and the remaining 11 due to work for the company at future festivals and events. 4 members of the group are currently working at Drayton Manor Theme Park as part of the security team for their 2014 season. Gold Standard Security will be one of the security companies working at this year’s Commonwealth Games in Glasgow.

Sarah Collins, Drayton Manor Theme Park’s HR General Manager, said: “Drayton Manor Theme Park is one of the region’s largest employers and we have a proud reputation of supporting the local economy through job creation.

“Unfortunately, youth unemployment remains a concern for the UK, but programmes like this can offer young people the necessary skills and training, which will allow them to find work. This programme may only be a small step but it’s certainly one in the right direction of reducing youth unemployment, and we’re deeply proud of its success.”

James Brown from Gold Standard Security, which is an SIA approved contractor, said: “We are pleased to associate with Drayton Manor Theme Park and have successfully recruited and trained a large number of local young people. This has given them inspiration and boosted their confidence as well as developing key skills to enable them to secure positions within the security industry.”

Earlier this year, Drayton Manor Theme Park announced that it had successfully hired more than 200 new employees for its 2014 season after improving its recruitment process.

The park’s 2014 main season runs until Sunday 2nd November. The Fireworks Spectacular weekend is 1st and 2nd November. Please note, Drayton Manor will be closed to the general public on Sunday 14th September.


To book tickets, or for more information about the park, visit or call 0844 472 1960. Reduced prices are available for tickets bought in advance. For regular updates and news about Drayton Manor Theme Park join us on Twitter and Facebook

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Networking news from Rachel

horse racingLDTA members were expecting something a little different when we visited The National Paintball Fields and Laser Games and we were certainly not disappointed. The recent networking meeting held on Friday 23rd May at Bassetts Pole, was a real eye opener and so much fun. Kerry and Peter from the centre made everyone very welcome and showed real passion and enthusiasm for the job they do. LDTA partners met in the car park and as we entered the site it was like stepping on to a film set, a large fire was burning, music blaring and an animated group of people were assembled, dressed in camouflage gear ready to do battle in the woods!
Kerry gave an extremely interesting and informative talk about the organisation and what it has to offer. NPF has been in operation since the 1980’s and was established by 3 brothers and a cousin after a trip to the USA.  The family found a gap in the market and the sport has now gone from strength to strength in the UK. The game is regularly played at a sporting level with organized competitions involving major tournaments, professional teams, and players.
Ken on quadAs the venue is located in beautiful woodland, paintballing takes on themed scenarios in movie set battle zones with an extensive choice of settings. To add to the experience there is a vast collection of military vehicles including a helicopter. Your imagination can run wild; you could be anyone or be anywhere in the world from the jungle to the Wild West with the added bonus of shooting the enemy and getting rid of any antagonism! Peter patiently explained about the different types of guns and the pros and cons of each, I never realised there would be such an assortment of weapons, we were able to hold the guns to give us an idea of the size and how heavy each would be. All the paintballs are non-toxic and biodegradable so not to harm the environment.
Group pictureIf paintballing doesn’t appeal then non-contact lazer combat could be more suitable, all the fun but without the bruises! This is suitable for children from the age of 6 and there is no upper age limit.  The majority of all LDTA partners had a go on the quad bikes although challenging and fun this is an activity which only you are in control of and before setting off through woodland at a steady pace a full safety and training session is undertaken. What better way to enjoy the beautiful surroundings and watch the abundance of wildlife.  For peace of mind and for the less confident riders, an instructor will stay with the group.
Ladies with gunsAlways ready to diversify and meet a changing market this has enabled Bassetts Pole to keep one step ahead of their competitors. A negative was turned into a positive when the inflatable equipment was stolen in September; instead of becoming despondent the team took the opportunity to re-evaluate and replace stock with items that experience had shown was more suitable for the public’s requirements.
Although there was absolutely no pressure to try any of the activities, for many of us the temptation was just too strong. We attempted the wobbly sausage and failed as a group dismally, pony space hopper racing didn’t prove any better, the quad bike was a big hit with many members, while a select few tried the 40 metre inflatable assault course and a couple of us tried the Rocca Rolla, where a combination of fitness and balance was needed. The sensible ones enjoyed the lovely cakes, hot and cold drinks and networked, while laughing at the crazy goings on! (See photographs attached). We all agreed that there really is something to suit any age or ability and this is a place that is a real asset in terms of boosting local tourism.
Please do have a look at the website or give the team a call on 0121 323 1000 for more information as I have only mentioned a small selection of pursuits.

Thank you once again to FM & J Wait for supplying the transport and to Paul for not only driving safely but also taking part in all the activities on offer.

The next LDTA networking meeting will take place on:

Friday 8th August 2014 @ 2pm
Elford Hall Garden, Elford, Tamworth B79 9DA

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