Visit Lichfield and JAMWIG at the British Travel and Tourism Trade Show

Visit Lichfield & JAMWIG (Lichfield’s group marketing partnership) attended the British Travel and Tourism trade show at the NEC on Wednesday 15 and Thursday 16 March.

The key elements of the show for Lichfield were:

  • 150+ visitors over 2 days came directly to the stand and interacted with us.
  • 38 organisations indicated they would participate in a Lichfield Familiarisation Visit (in September 2016).
  • 95 organisations provided their business cards/contact details.
  • There was a noticeable interest for inbound tourism – we met groups from Ghana and several from countries including China, Indonesia and Thailand.
  • The new Groups’ leaflet was launched and very well received, with positive comments about the new DL format.
  • A press pack was made available – this was well received and mentioned by several journalists.
  • We had several requests for educational/school visits  – we’re looking forward to launching our new education this summer in time for the autumn start of school term.

The contacts we made were generally of a high quality – including a management and conference consultant looking for a 4-5* package for groups of 10 up to 5000!

Overall the event was well worth attending and beneficial to us, we will in the future be looking to attend further similar events.

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