Facts & plans

Our plans

Download Tourism Service Plan - 2016 - 17 to find out more about what we will deliver this year and how we support tourist businesses across the district.

We also play an active role in the Lichfield City Centre Development Partnership, which published its new Lichfield City Centre Development Strategy 2016 -2020 in autumn 2016 - which our Tourism Team Service Plan supports.

We have also fed into the GBSLEP Visitor Economy Strategy and the Staffordshire Hoard Trail Marketing Strategy July 2014.

So, what's tourism worth in Lichfield District?

You can download the Visit Lichfield Statistics here: Copy of Attractions Statistics - 2017 (updated July 2017).

We update our statistics every summer for the previous year, so 2016's statistics will be available in summer 2017. We also have a regular Economic Impact Assessment carried out by Enjoy Staffordshire on our behalf:

Enjoy Staffordshire Tourism Statistics (Cambridge Model) 2015 - Lichfield District

Our statistics suggest that around 3 million people visited Lichfield District last year, spent an estimated £96 million pounds and directly supported over 2,300 local jobs. This is backed up by academic modelling (Cambridge) carried out by Enjoy Staffordshire (see below).

That said, we know that tourism statistics aren't a fine art, so we create a chart that is easy to compare and contrast, and one that's easy to adapt to fit your needs. We work with our partners to gather the information, to make sure it's up to date and correct. We collect both attraction statistics (direct visitor numbers), as well as car park and arrival statistics (bus/train etc). These are listed separately on the statistics spreadsheet.

Different areas handle arrival statistics differently - some include them in overall visitor numbers, others don't. If you include arrival statistics in our overall visitor numbers, our figures go up, and Lichfield District attracts over £5 million visitors.

Either way, tourism is a major economic driver in Lichfield District and is something the district council and our partners are proud and committed to support.

If you are a tourism provider and want to add to our statistics, please contact Aileen Beesley on 01543 308210.

Other local statistics

Enjoy Staffordshire Tourism Statistics (Cambridge Model) 2015 - Lichfield District

Enjoy Staffordshire Tourism Statistics (Cambridge Model) 2015 - Staffordshire

Enjoy Staffordshire Tourism Statistics (Cambridge Model) 2014 - Lichfield District

Enjoy Staffordshire Tourism Statistics (Cambridge Model) October 2011 - Lichfield District

Enjoy Staffordshire Tourism Statistics (Cambridge Model) October 2011 - Staffordshire

Enjoy Staffordshire Tourism Statistics (Cambridge Model) August 2012 - Lichfield District

Enjoy Staffordshire Tourism Statistics (Cambridge Model) August 2012 - Staffordshire

Staffordshire's strategy

We work closely with the team at Destination Staffordshire (Enjoy Staffordshire) and our work dovetails into the work to attract people to the wider region. To find out more about Destination Staffordshire, visit their trade website http://www.enjoystaffordshire.com/trade

Greater Birmingham strategy

We work closely with the teams across Greater Birmingham (as part of the newly formed GBSLEP). The Visitor Economy Strategy for Greater Birmingham was published by the GBSEP in December 2015. It highlights Lichfield as a key destination and includes reference to Lichfield Cathedral's vision, the National Memorial Arboretum and to Drayton Manor. Download the GBSLEP Visitor Economy Strategy. For more information email tim.manson@marketingbirmingham.com

Did you know that  ...

  • Tourism is currently the UK's fifth largest industry, valued at £115 billion.
  • It directly employs over 1.4 million people.
  • UK residents spend £62 billion on tourism products and services.
  • International tourists spend £24 billion.
  • Direct and indirect benefits of tourism are worth 8.2% of GDP
  • Direct and indirect employment of 2.65 million people
  • Tourism is worth more than the UK's manufacturing sector.
  • More than the UK's engineering sector.
  • It's estimated that the tourism industry could provide an additional 164,000 jobs and an extra £27 billion of revenue by 2018.
  • Tourism currently supports c. 200,000 SMEs.

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